Friday, March 29, 2013


The idea behind someone being in your target market or not seems fine from one perspective, but do you remember the Beatles, and if you do - do you remember when was the first time that you heard their music? I do - back in the 60's and I believe that the first time I heard some of their songs I did not like them - not that much, but then sooner or later they turned up on the Ed Sullivan show, and hearing them with thousands of screaming girls in the background changed my listening capacity for what they were playing, and then they came to Forest Hills for their first live concert in the U.S. where they were flown in by helicopter, and my Friend bought a whole row of seats 6 rows away from them and gave me my ticket free! I went of course and will never forget the deafening screams, the pink hair rollers the girls were throwing down with their phone numbers and love letters stuck in them and then there was the girl who was sitting next to me, who when the Beatles got on stage and the crowd jumped up with unbounded energy and I stood up with all of the others around me, all of us standing on the chairs, this girl, this complete stranger threw her arms around me, I was thirteen at the time and too embarrassed to remember anything else, but from that time on at least I was intent on learning what those words and music were saying to the people there and around the world and how I could tap into the "electric juice" as I thought of it, that electrified my entire world eventually, because I saw that even my father, who at one time did not like that Beatle Music stuff, eventually when it was toned down for his ears as able to listen to it in a jazzed up way and maybe some of it in it's original raw state as well. So in reality, nobody in the beginning is part of anyone's "market" until and unless they are exposed to whatever it is that is being presented and persistently enough, along with enough energy enthusiasm and pier reinforcement so that they soon become willing at least to listen to what is happening with the girl next door! And then the music become part of them!!! This if course is my opinion, but even one of the Rockefeller's has a quote right their in Rockefeller Center about persistence being the most important key to success - so I certainly hope eventually that you become one of my fans: ……………………………… 7-14-2011BABCDEFGHIJKLMNOPQRTUVW by Walter Paul Bebirian
7-14-2011BABCDEFGHIJKLMNOPQRTUVW by Walter Paul Bebirian

No comments:

Post a Comment